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Informational Perhaps, But Not a Trademark!

One area of trademark law that continuously puzzles people is the tension between having a word or phrase associated with a product or service that is “informational” in that it immediately conveys to the consumer exactly what the product or service is, verses a word or phrase that may be more suggestive, arbitrary, or fanciful. The former does not acquire trademark rights and is not registerable if it is descriptive, while the latter will have an easier time acquiring trademark rights and is more likely to be registerable.

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MBBP has been protecting trademarks since 2000. 2,300 registrations strong & growing.

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While The Additive Advantage team is developing novel technologies for industries such as pharmaceuticals, packaging, and humanitarian efforts, MBBP manages the company's patent, licensing, and other legal needs.

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From negotiating with The College Board to forming a product entity and beyond, MBBP has helped this educational software leader build custom eLearning solutions for schools, publishers, and businesses.